THE STORY BEHIND THE STORIES
It’s all part of The Auria Journal—the publication with purpose.The Auria Journal was founded by Paul and Neil—two lifelong friends, strategic creatives, co-founders of creative agency Oakfield Media and purpose-led entrepreneurs with a shared belief: that storytelling, when approached from a new and unique angle, can help restore the natural world.
With decades of combined experience in brand strategy, marketing, and design, they’ve worked across multiple sectors to launch powerful ideas and shape high-performing campaigns. But in building Auria, they set out to do something different. Not just another publication, and certainly not another passive charity model—but a platform that fuses world-class storytelling with meaningful environmental action.
Paul and Neil envisioned a journal that wouldn’t just inform but inspire its readers. One that would champion vital grassroots restoration efforts and help them thrive—by giving them visibility, credibility and support. Today, The Auria Journal shares 50% of every subscription with the key causes it features, creating a sustainable loop of storytelling and restoration.
From native woodland recovery to species reintroduction, habitat protection to community-led rewilding, Auria brings these stories to life with clarity, depth, and a sense of urgency grounded in hope. The model works because it’s simple: powerful journalism fueling real-world action.
And the more the journal grows, the more restoration it helps fund.
While Paul and Neil’s backgrounds span everything from creative direction to campaign strategy, their shared passions lie in the natural world—mountains, oceans, animals, and being in the landscapes that they get to play a role in protecting. Auria is a product of those passions, built with precision and purpose for a time that demands both.
